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When the World Shut Down: How COVID Nearly Killed My Business (And How We Survived)

March 2020 will be burned into my memory forever. 

One day, I'm running a successful escort agency in NYC with steady bookings and a stable roster of workers, and literally overnight, the world shut down. No restaurants, no hotels, no travel - and definitely no personal services involving close contact. 

I remember sitting in my office at 2 AM, staring at a completely empty booking calendar for the first time in six years, trying to figure out how to keep my business alive and my workers fed when our entire industry had just been declared non-essential. 

If you think mainstream businesses had it tough during COVID, try running an escort agency during a global pandemic. We couldn't apply for PPP loans, couldn't access unemployment benefits, and couldn't exactly pivot to contactless delivery. But somehow, we survived, and the lessons we learned fundamentally changed how this industry operates.



The immediate impact was absolutely brutal. Bookings dropped 95% within the first week of lockdowns. Regular clients vanished - many were married men who suddenly had their wives home 24/7, business travelers disappeared, and everyone was terrified of close contact with strangers. 

Workers who'd been earning good money suddenly had zero income with no safety net. I spent those first few months basically running a crisis hotline - fielding calls from workers facing eviction, struggling with mental health, dealing with domestic violence situations they couldn't escape because they were stuck at home. The emotional toll was devastating. 

Some workers left the industry entirely, others moved back with family, and a few ended up in genuinely dangerous situations because they were desperate for income. As an operator, watching people I cared about struggle while being unable to help financially was gut-wrenching.


But here's the thing about sex workers - they're incredibly resourceful and adaptable. Within weeks, I watched my workers completely reinvent their business models. Virtual services exploded overnight - cam shows, phone sessions, custom content creation, online girlfriend experiences. 

Workers who'd never considered digital services suddenly became content creators and online entrepreneurs. We set up virtual consultation systems, contactless payment processing, and remote booking management. Some workers pivoted so successfully to online services that they were earning more than before the pandemic. 

The technology infrastructure we'd been slowly building for years suddenly became essential overnight. Workers who embraced the digital transformation thrived, while those who couldn't adapt struggled.



When in-person escort services slowly resumed, everything changed. Safety protocols went from basic screening to full medical questionnaires, temperature checks, and contact tracing systems. We implemented mandatory testing policies, mask requirements, and enhanced cleaning procedures that made hospital protocols look casual. 

The cost of doing business skyrocketed - PPE, testing, sanitization, and reduced capacity. But clients adapted too. They were willing to pay premium rates for providers who took safety seriously. The pandemic actually elevated the professionalism of our industry - clients expected transparency about health protocols, workers demanded better safety measures, and everyone got comfortable with digital communication before in-person meetings.


The long-term changes outlasted the pandemic itself. The shift to hybrid digital-physical services stuck around even after restrictions lifted. Workers who discovered they could earn good money through content creation kept those revenue streams. The enhanced screening and safety protocols became standard practice. 

Client expectations around communication, scheduling, and professionalism were permanently elevated. We also saw a generational shift - younger workers who entered during COVID were completely comfortable with technology integration and had different expectations around business operations. The pandemic accelerated trends that would have taken years to develop naturally.


What really pisses me off is how the pandemic exposed the complete lack of support systems for sex workers. While other industries got bailouts, loan programs, and unemployment benefits, we were left to sink or swim on our own. Workers couldn't access healthcare programs, couldn't get business support, and couldn't even talk openly about their industry challenges without legal risks. 

The marginalization that we deal with daily became life-threatening during a global crisis. But it also proved something I've always known - this industry is filled with incredibly strong, creative people who can adapt to anything. We survived a global pandemic without any institutional support, completely reinvented our business models, and came out stronger on the other side. If that's not resilience, I don't know what is. 

The pandemic taught me that this industry doesn't just survive crises - we innovate our way through them, and often end up leading the way for everyone else.

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